Muvi Salaam Mall in Riyadh is the latest cinema complex to open, as part of Muvi’s roll-out across the Kingdom, Chapman Taylor has announced. The eight-screen cinema complex is spread over 3,274sqm and is located in the suburban Alawali area and can accommodate 1,045 moviegoers.
According to a statement, the designs for the cinema venues have a theme of urban downtown, with the intention of creating a dynamic, modern and innovative cinema experience. The cinema’s internal spaces are characterised by an industrial, luxurious, material palette, including timber, exposed steelwork, exposed brickwork and an exposed concrete floor.
Digital LED screens and lighting installations complement the city warehouse feel, providing a strong visual identity for the developments, the statement added.
“Working for, and with, leading industry names, Chapman Taylor has decades of experience in creating state-of-the-art cinema environments, which enhance moviegoers’ experience and maximise value and impact for the cinema developers,” said Rebecca Farmer, design manager (Dubai) at Chapman Taylor.
In 2019, Chapman Taylor was signed up by Muvi Cinemas, the first Saudi-owned cinema chain, to design and deliver a series of state-of-the art cinemas. The first opened in August 2019 at The Mall of Arabia, which, at that time, was the largest cinema in the Kingdom. Several more are now open, including at Mall of Dhahran (currently the largest cinema in the country by seat count), while several more are under construction, some to complete this year and more to open subsequently, the statement explained.
Farmer concluded, “We strive to design the best cinematic experience available, combining state-of-the-art technology with simplified functionality to create maximum value for both clients and cinemagoers. This is why many of the best-known names in cinema choose to work with us again and again.”