Majid Al Futtaim Communities and Aldar Properties are collaborating to create and implement digital real estate sales platforms for their businesses. The move follows the issuance of a UAE federal decree on electronic transactions and trust services (E-Law). The developers said they are aiming to be the first to implement an online sale system in the UAE.
According to a statement, the new E-Law allows for real estate transactions to be included within its scope of application. The digitalisation of the real estate transactions will make property purchases, sales and management a simple, quick and convenient process for both UAE and overseas customers. The E-Law regulates and allows electronic transactions to be conducted with confidence by recognising that a verified electronic signature has the same legal validity as a physical signature.
“The issuance of the new E-Law and the initiation of our new digital real estate sales platform marks the next step in our digital transformation journey as we aim to become the region’s most customer-centric developer. As the first real estate organisations in the UAE to adopt this online system, Majid Al Futtaim welcomes this collaboration with Aldar and aims to work together to create a more innovative industry. Moving forward, this will allow our customers to experience seamless and safe transactions regardless of their location,” said Majid Al Futtaim Communities CEO Hawazen Esber.
The move to electronic real estate transactions not only significantly reduces the time required to complete transactions, but it also enhances the customer experience and is more environmentally friendly due to the reduction in paper usage. Buyers can complete the transactions digitally from the comfort of their own home or office, regardless of where they are in the world, the statement noted.
The collaboration between Majid Al Futtaim and Aldar follows the recent signing of a MoU that will see both parties work together to enhance innovation, customer experience, digital transformation and sustainable practices in the real estate sector. Supporting the UAE’s drive to increase the contribution of the Fourth Industrial Revolution to the national economy, the MOU aims to encourage further knowledge sharing and collaborative innovation in the real estate sector, the statement added.
Aldar Development CEO Jonathan Emery concluded, “The new E-law is a significant development for the UAE’s real estate sector. It will not only improve the experience for buyers but encourage overseas investment in what is a modern and digitalized market. Together with Majid Al Futtaim – Communities, we hope to encourage further collaboration within the industry to ensure that the UAE’s real estate market is at the forefront of innovation, digital transformation and sustainability.”