Eagle Hills inks deal to bring Reel Cinemas to Bahrain mall
Deal is part of the developer’s efforts to develop and revitalize cities and communities in the country
Eagle Hills has signed a partnership agreement with Dubai’s Emaar Entertainment to bring Reel Cinemas to Bahrain. Through the deal, Reel Cinemas will be the authorised movie services provider at Eagle Hills’ upcoming beachfront mall in Bahrain – Marassi Galleria.
According to a statement, the first Reel Cinemas in Bahrain will feature 10 screens equipped with the most advanced movie technology, Dolby acoustics immersive sound, and adjustable and luxurious seating. Cinema fans in Bahrain will also get to enjoy a specially-crafted F&B menu along with Reel Cinemas’ much-loved Dine-In cinema concept, which will also debut, as per the developer.
“The Reel Cinemas deal is part of our strategy to develop and revitalise cities and communities, in line with innovative lifestyle solutions that meet the demands of modern living. Aligning with notable entities such as Emaar Entertainment further cements the mall’s reputation as one of the kingdom’s highly anticipated destinations,” said Eagle Hills’ CEO Low Ping.
Eagle Hills Diyar managing director Dr Maher Al Shaer added, “We are delighted to be signing this agreement with Reel Cinemas, Emaar Entertainment’s leading cinema brand within the region, and we are proud to be the first in the Kingdom to host the UAE-based giant. We aim to provide the visitors of Marassi Galleria with the highest calibre of entertainment offerings and bring a wealth of options to our residents’ doorsteps as we set new shopping, leisure and entertainment standards across the region.”
Commenting on the deal, Ahmad Al Matrooshi of Emaar Properties remarked, “After witnessing the success of our cinemas across the UAE, Emaar is excited to bring the iconic Reel Cinemas experience to the Bahraini market. With this latest addition to Emaar Entertainment’s diverse portfolio of offerings across the region, Reel Cinemas will provide a unique movie-going experience to suit all needs, in line with our commitment to developing popular attractions across the Mena region and we are confident that it will become a popular destination for residents and tourists alike.”
