With the recent launch of Elie Saab Maison, the designer brand has expanded into luxury furniture and interior accessories collection for home and hospitality projects
Saudi-based real estate company Dar Al Arkan has partnered with designer Elie Saab to launch co-branded villas within its Shams Ar Riyadh development. The firm said there were only a limited number of co-branded Dar Al Arkan and Elie Saab villas, which would be privately located and exclusively accessed by residents.
Reflecting the sophisticated elegance and exceptional detailing that Elie Saab is recognised for in the haute couture world, the villas have the Elie Saab signature style with exquisite designs, setting a new standard for modern luxury living in the Kingdom, the company said in a statement.
The statement said that the designer will provide creative guidance and curate refined design elements that encapsulate the project. In addition to the exterior concept, the beauty of his designs will be captured and reflected in the interiors to create a seamless charm and elegant continuity across all aspects of each villa. Elie Saab will also give his artistic vision and input to the overall project to reinforce its unique, high-end living standards, Dar Al Arkan explained.
“Elie Saab is a global pioneer in design and admired for his unique and beautiful designs that capture our hearts. Through this first-of-its-kind collaboration we are bringing two major forces in the Arab world and showcasing a new level of modern design and luxury living for the customer,” said Ziad El Chaar, the vice chairman of Dar Al Arkan.
The Shams Ar Riyadh project is located in a strategic area north of Riyadh, on the King Khalid Road, extending over an area of more than five million sqm.Commenting on the collaboration with Dar Al Arkan, Saab stated, “I have been working towards an architectural and lifestyle expression that translates the style of my living through the development of real estate projects and the creation of furniture and home collection to complement my vision. Today, Elie Saab has reached a holistic approach that delivers a unique and timeless experience. We are confident that our new partner, Dar Al Arkan, the leading real estate company in Saudi Arabia, is perfectly geared towards supporting our ambitions in developing and creating premium projects that embody the DNA of our brand and touch every aspect of living.”