Construction

Roots Group and Case ready for KSA

CASE Construction Equipment has joined up with the Roots Group for the distribution of its full line of equipment in Saudi Arabia. The two companies outlined the partnership’s ambitions at an opening ceremony for Root’s new HQ and showroom dedicated to Case’s equipment in Jeddah.

Taher Al-Dabbagh (right), Saleh Bin Laden (center) and Fabrizio Cepollina (left) during the opening ceremony

CASE Construction Equipment has joined up with the Roots Group for the distribution of its full line of equipment in Saudi Arabia. The two companies outlined the partnership’s ambitions at an opening ceremony for Root’s new HQ and showroom dedicated to Case’s equipment in Jeddah.

The Roots Group, with revenues of SR2.5 billion in 2011 is a major player in KSA. The company will support customers from its bases across the Kingdom. With Case’s backing Roots will provide training and after-sales support throughout the territory to customers.

Samir Al Shubaily, deputy CEO of Roots said: “This brings together our long-term experience with Case’s premium equipment. We are expanding to meet the diversified needs of the industry.”

Case’s VP for construction, Fabrizio Cepollina, said: “KSA is a key market for us. The construction sector is the largest and fastest growing market in the GCC

“This new partnership will enable us to make the most of the opportunities ahead and develop Case in Saudi Arabia.”

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