Consultant

Nasma Luxury Stays eyes significant portfolio expansion by end of 2021

The firm’s portfolio features homes in Dubai International Financial Centre, Business Bay, Downtown Dubai, City Walk, Dubai Marina, Jumeirah Beach Residence and Palm Jumeirah

Nasma Luxury Stays has announced it has opened its portfolio in a bid to support investors and property owners seeking to maximise return on secondary property assets. The firm boasts a curated portfolio of 26 properties and is now looking to expand it to more than 80 residences by the year-end.

The firm, which is a division of UAE-based Al Tamimi Investments, notes that the vacation and short-term property rental market is growing substantially. It says that it has redefined its business model to ensure that property owners get the maximum return on their investment, while having the flexibility to use their second home for their own purposes, and at their convenience.

According to a statement, each of the fully equipped homes is managed end-to-end, with guaranteed property protection, to yield higher revenue for owners, all with complete transparency, the firm explained.

The company said that as per rental data and analytics provider AirDNA, the industry, both in Dubai and across the wider region is still growing, with Dubai rentals securing as much as $220 on an average daily rate, and accounting for around 54% occupancy. The statement also noted that Knight Frank said that Dubai’s holiday home market accounts for 2% of Dubai’s total households, the highest proportion of all other key global hub cities.

“The market provides a wealth of competition for licensed holiday homes, but our focus is on experience and quality. When it comes to selecting the homes in our portfolio, we are always looking for luxe accommodations that match with the five-star offering available, while being able to provide a personalised experience supported by quality partners and suppliers,” stated Cristina Butcaru, GM of Nasma Luxury Stays.

Butcaru also said the team at Nasma Luxury Stays provides a full suite of services to owners, ensuring that properties are professionally maintained and serviced. They also provide the best advice on seasonal rates and ancillary support such as legal and licensing. With a full team on the ground, and a wealth of local knowledge to draw on, owners whether based in the UAE, or other international markets, can benefit from the collective expertise from Nasma Luxury Stays, she concluded.

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