Developer Hajaj & Associates will work with Cityzenith on additional projects totaling $1m
Cityzenith has announced that it has inked what is billed as a pioneering contract to create a multi-purpose Digital Twin for an ultra-luxury residential condominium tower in Saudi Arabia. The contract for the Lamina Tower in Jeddah will see a Digital Twin being created, with the aim of optimising and enhancing marketing and sales, daily operations and the overall tenant experience.
According to a statement from Cityzenith, the Lamina Tower is under construction at the Jeddah Corniche and features 10,000sqft units offering views of the Red Sea. It is billed as one of the most luxurious residential properties in the country.
“This is a breakthrough contract for a landmark building and location that highlights the fact that sophisticated real estate owners are getting smarter about Digital Twins, not just in the US and Europe, but in the Middle East, Asia, and around the whole world,” said Cityzenith CEO Michael Jansen.
As per the deal, Lamina Tower will be the first of several Digital Twin projects awarded by developer Hajaj & Associates to Cityzenith over the next 24 months and will total to $1m.
“Lamina Tower is an ultra-luxury residential skyscraper offering residents cutting-edge technology-driven services and amenities. Together with our partner Cityzenith we are implementing AI-driven Digital Twin technology customised to help us provide a unique, technology-enabled experience for residents, emphasising convenience, safety, and discretion,” said Hajaj & Associates’ CEO Motasim Hajaj.
Cityzenith will be responsible for delivering three pieces of technology: a 3D digital twin of the property and the surrounding area using Cityzenith’s SmartWorldOS Digital Twin desktop application; a web-based application version of SmartWorld to be embedded in the Hajaj website for sales and marketing purposes, and a mobile app that connects residents to important services.
Jansen added that Lamina Tower residents will have access to a mobile version of SmartWorldOS, which will enable them to find parking, book appointments at the spa or beauty salon, check out local restaurants and inspect security camera footage in real time inside and outside the building.
“They will also be able to customise temperature preferences at home, switch lights on/off, lock/unlock doors and so much more to complement life at Lamina. All of this is made possible by our SmartWorldOS Digital Twin platform. Digital Twins are virtual replicas of physical buildings and infrastructure connected to the data in and around them and are used to optimise design, construction, and ongoing operations and management functions,” he concluded.