TK Elevator rolls out new global brand as TKE
New branding follows company’s successful transformation into a stand-alone entity from its former identity as thyssenkrupp Elevator
Global elevator and escalator company TK Elevator has announced the launch of its new global brand, TKE, which follows a change in ownership in mid-2020, when the company, formerly known as thyssenkrupp Elevator, was established as the independent entity called TK Elevator.
Peter Walker, CEO, TK Elevator, said: “The new TKE brand allows the independent company to further expand. It’s a great opportunity to strengthen our market positioning and technology leadership in next-generation mobility services. With the recent integration of our cloud-based digital platform MAX into all kinds of new elevator and escalator systems, we have made a significant step towards digitalisation of our products and services.
“This has established a new quality standard in urban mobility solutions. On the other hand, the brand TKE allows us to consolidate decades of tradition, engineering know-how, and success.”
TK Elevator said the new brand identity addresses all needs across digital and physical channels, and “refers to the sunrise’s atmosphere of energy and optimism”.
“The warm, vibrant colour palette, the typography, and the logo all signalise motion, positivity, and speed. This creates an ideal environment for representing a certain spirit of empowerment, autonomy, and premium technology excellence. The new TKE brand reflects the company’s commitment to transform people’s lives through smart and seamless mobility solutions,” added the statement.
With operations worldwide and more than 50,000 employees, TK Elevator has continued the success of thyssenkrupp Elevator with sales of around €8bn in the fiscal year 2019-20. The company said the most important TK Elevator business line will continue to be the service business which currently maintains around 1.4 million elevator and escalator units with the help of 24,000 service technicians globally.
The TKE product portfolio covers products: from commodity elevators for residential and commercial buildings to advanced, customised solutions for modern skyscrapers – such as One World Trade Center in New York. Besides elevators, its portfolio also covers escalators and moving walks, passenger boarding bridges, stair and platform lifts as well as tailored service solutions, covering a broad spectrum of urban mobility.
“Over the last year, TK Elevator has successfully diversified and scaled its service offerings while broadening its global footprint. Our new brand identity even better reflects our strong legacy of achievement. It also significantly underscores our goal as a people-centric service brand that leads the elevator industry and acts as a forerunner regarding digital solutions,” said Walker.
