Prudential Properties opens $35mn retail project in Manama

Developer is a joint venture between Kooheji Development and Mohamed AR Fakhroo Investment & Property Development

Prudential Properties has opened Juffair Square in Manama, Bahrain. The developer bills the 10,000sqm, $35m project as an open-air lifestyle design-inspired neighbourhood. It features 37 outlets and is designed to have the look and feel of a modern urban square.

According to a statement, the project offers a variety of exclusive restaurants, cafes and leisure activities, some of which are making their debut in Bahrain. The space planning is the result of a careful study of what Juffair and Manama requires, says the developer.

The project is said to offer a gross leasable area (GLA) spread over 7,324sqm and is designed with three main blocks forming a square shape, with outside terraces that create a gathering courtyard in the middle. The developer says it boasts different landscape elements that are like no other dining and retail development in Bahrain.

“We are happy to announce the opening of Juffair Square, which is our first project. It was designed from a concept of a micro-city with different materials, designs and schools of architecture, making it an organic palette of materials. Inspired by the nature of the city; the use of the wood, natural stone, aluminium cladding, texture renders and large glass openings provide a striking architectural design with an elegant shopfront that is appealing to tenants who are looking to present their brand with unique fit-out designs in the heart of Juffair,” said Engineer Mohamed Abdulghaffar Al Kooheji, managing partner at Prudential Properties.

He adds, “The striking architectural design of the four buildings, with a stunning landscape that simply sits by a central fountain with terrace seating, is located in a densely populated area of Juffair, that has a high proportion of expatriate working families and a high concentration of tourists staying in the local hotels and Juffair luxurious serviced apartments.”

Juffair Square enjoys good visibility from the main road running through the neighbourhood in Awal Avenue and is expected to be one of the busiest destinations in Bahrain, Al Kooheji notes.

As part of its efforts to provide Juffair Square’s tenants and visitors with the best dining and shopping experience, Prudential Properties says it has signed Royal Ambassador to manage the project.

Royal Ambassador is the hospitality arm of Kooheji and is said to have over 10 years’ experience in managing over 11 high-rise residential towers in Bahrain. The group will provide soft and hard services including housekeeping, security, waste management, building maintenance, air-conditioning and landscaping at Juffair Square.

May Marzooq, marketing manager of Kooheji Development remarked, “With ample parking spaces, which makes it convenient for visitors, Juffair Square will be the place to be for new dining experiences in elegant terraces and architectural designs with a central stage for events and water features,” remarked Marzooq. We have planned great entertainment and activations for the year ahead, while considering the current situation under COVID-19, and we look forward to welcoming our visitors to experience something different.”

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