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Zero Fluff Policy

The British Government has got it all wrong with regards to its plan to use BIM to fix-up its ailing AEC industry.

Admittedly, they weren’t exactly calling the industry ‘ailing’; neither where are they labelling BIM specifically as a ‘fix up-tool’, but that is what I read between the lines of both the original Strategy Paper published in 2011 and the “Pipeline for Growth” report that was put out at the end of 2012.

Most of BIM commentators, even those a bit remote from that particular market and ones that are normally prepared to be a bit cynical of ‘artificially pumped up BIM hype’ appear to find this government’s actions to be all positive.

Their comments echo the official mantra, with its coats of sugar. They then add their own truckload of PC type encouragement, about how every step in the right direction counts, how time will tell, how the proof will be in the pudding, how one must not discourage the proactive governments by criticising them, how absolutely fabulous and brave they are and so on so forth.

Anyway, why get bogged down with the details when top experts in the field are publically declaring that the British BIM model is the best in the world already?

Time will tell, I believe, how silly, ineffective, pompous and arrogant this approach is (was) but it will take years, decades even – thanks to the fact that the wheels of the global (and especially big-business) AEC market grind even slower than those of justice systems.

So why wait for the grinding to be fully completed and the ashes of failed BIMs to finally get scattered over the corpses of many, at present still yet-to-be built, public buildings?

Instead why not be bold now and try out something that I guarantee will make a positive difference to the industry and deliver results within 12 months of its launch?

And just to make it more palatable for those that like to be prescriptive on the subject of how as opposed to the what, this is a highly prescriptive approach.

I call it the XXX Government’s (or any public/private AEC client that is now/or intending in the future to consume the services of the AEC industry) approach:

The Zero Fluff Policy (ZFP)

ZFP is built on a set of highly prescriptive requirements on how project information should be managed (by all info originators and/or editors, like design consultants, main and subcontractors) on any AEC job:

The rules are as follows

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