DMCC and Bull&Roo to launch new ‘retail and F&B concept’ in JLT in Q2, 2021

Project is expected to enhance the lifestyle experience of the community’s residents

DMCC and Bull&Roo Hospitality and Investments have inked a deal that will see a new retail and F&B concept take shape in Jumeirah Lakes Towers (JLT) Central Park.

According to a statement, DMCC signed a 10-year lease agreement, which will entail the delivery of a bespoke, three-level community retail and F&B space with Bull&Roo. DMCC will manage the design, build and delivery of the retail space, while Bull&Roo will bring the concept to life through the interiors, conceptualisation and retail operations of the space.

The partnership for the contemporary retail concept will enhance lifestyle experiences for the community’s 100,000 residents and visitors, and is part of DMCC’s plans to enhance the JLT lifestyle, reinforcing JLT as vibrant urban district, the statement said. The project is scheduled to launch in Q2 of 2021.

“We are delighted to partner with Bull&Roo for the second time, and proud that they chose the vibrant JLT community for their latest project. The concept that we are designing and building is truly unique. The project represents an exciting moment not only for us and our wider community of 100,000 people, but also for visitors and neighbouring communities in Dubai,” said Ahmed Bin Sulayem, executive chairman and CEO, DMCC.

The retail hub will spread over three levels of approximately 12,000sqft of indoor and outdoor space, and will offer a casual and contemporary dining experience. The ground floor will include a café, bakery and healthy food, in addition to a kids’ playground, while level one will be a modern eatery with woodfire pizza oven and an alfresco dining option on the rooftop.

He added, “JLT is already one of the most active, diverse and dynamic communities in the city. With enhanced retail offerings and even more exciting lifestyle experiences available, DMCC is taking JLT to the next level and setting in stone its reputation as Dubai’s destination of choice to live, work and thrive.”

Tom Arnel, MD of Bull&Roo Hospitality and Investments continued, “Our focus continues to be on anticipating the retail needs and desires of our clientele across Dubai. As we look to continue our expansion of inclusive and accessible concepts for Dubai residents to enjoy, we were thrilled to be introduced to the location and surrounding area by DMCC. We want to give the Dubai resident a place where all are welcome, a true community hub that becomes a home away from home for all occasions. Bull&Roo always aims to be ahead of the game in terms of trends and food quality and we continue to do this as we expand and develop new projects for the region.”

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