Al-Bahar announces exclusive promotion for Cat equipment

Campaign provides buyers finance support, free maintenance kits and extended protection plans for skid-steers, backhoe loaders and more

Al-Bahar has announced a campaign for Cat construction machines, comprising skid-steer loaders, backhoe loaders, mini excavators and compact tracked loaders, under which buyers can avail of finance and offers such as free maintenance kits and free extended protection plans for the machines.

The authorised Caterpillar dealer for the UAE, Kuwait, Bahrain and Oman said the exclusive campaign is available for customers by filling an online enquiry on the campaign webpage or by contacting the nearest Al-Bahar branch.

The promotion, valid for a limited period, covers a range of machines, including the Cat 426 F2 and 428 backhoe loaders, and the 216 B3 and 226 B3 skid-steer loaders. Most machines included are known for their productivity and performance, said Al-Bahar

Mamoun T. Mutair, building construction product manager, Al-Bahar, said: “Versatility is the highlight about all the machines we have included in this particular offer. You can see the backhoe in every job-site and its versatility is the reason. These machines are ideal for a wide range of applications, and one can perform different types of jobs with one machine. They are a part of every construction project’s dream, as they are ideal for a greater range of jobs.”

According to Al-Bahar, the offer is even more appealing under the current Covid-19 crisis scenario, where a versatile machine that can do multiple jobs adds value to any fleet. “This, coupled with the easy buying process Al-Bahar is providing its customers, makes this deal hard to miss. The machines are being offered at interest rate starting from 0.99% along with Equipment Protection Plan (EPP) for two years and maintenance kit for 1,000 hours, at no extra cost,” said Al-Bahar, adding that the entire campaign is subject to terms and conditions.

Talking about the machines, Mutair added: “Designed with an improved customer experience in mind, all machines included are built to exceed customer expectations with strong performance, enhanced operator experience and simplified maintenance with extended service intervals. Offering users the best performance, versatility, safety, operator convenience — and affordability —  these machines are built around a customer-centred approach resulting in models incorporating industry-first standard features.”

Most machines in the offer belong to the latest versions of their series, displaying the new Cat trade dress and nomenclature, which removes model suffixes. Growing demand and customer feedback were the primary reasons for such a promotion, said Al-Bahar, adding it has always prioritised listening to customers and offering them solutions that will ease their business growth.

More information is available on Al-Bahar’s website at

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