Doosan Infracore has signed a contract to supply ten 50-ton excavators to a Saudi Arabian construction company, beating global manufacturers in a bid hosted by the customer.
The South Korean equipment giant said it would supply the DX520LCA excavator, a 50t model that had won praise from the customer for its performance and price, and for Doosan’s service back-up. The customer, who was not named, is using various types of Doosan construction equipment in large-scale construction project in Riyadh.
The customer has already purchased ten articulated dump trucks (ADT) from Doosan early this year and will be using more than 50 pieces of Doosan equipment including the ADTs, 70t excavators, wheel loaders and the newly purchased 50t DX520LCA excavators, said Doosan Infracore.
The manufacturer added that it has maintained a market share of over 10% in the Middle East, despite a slowdown in region’s market owing to low oil prices and the Covid-19 pandemic. Doosan attributed this to “launching competitive new products and implementing an integrated customer service called ‘DoosanCARE’ while striving to continue winning large accounts”.
“We are reinforcing our product line-up, including large excavators, in order to flexibly respond to the rapidly changing market environment and fierce competition in the region,” said an executive from Doosan Infracore. “We plan to focus on expanding our sales in Saudi Arabia and the UAE, in particular, as large excavators account for a relatively high proportion of their construction equipment markets.”