Dorma inaugurates first ‘World of Access’ showroom in the Gulf
Dubai based showroom to provide ‘hands on experience’ for architecture and construction industry professionals
Dorma has unveiled its ‘World of Access’ showroom in Dubai.
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Dorma Gulf, the regional arm of the German door technology producer, has opened the doors to a new showroom on Dubai’s Sheikh Zayed Road.
Measuring a total of 280sqm, the showroom is aimed at the architectural design community and offers customers a hands on experience with its products, which includes doors, hardware and access technology. It will also provide accredited education programs, instructional sessions, product and service introductions and additional events serving the design community.
“Our objective is to continue to be the first-choice partner and to align our products and solutions more closely to our customers and business partners’ requirements. As a forum for exchanging views and pursuing dialogue, our Dorma showroom here in the international hub that is Dubai constitutes an important step along our chosen path,” Ben Shaw, regional director for MENA, Dorma Gulf said, during the launch.
The showroom is the first of its kind in the Gulf, he added, and follows on from one which was opened in New York in December 2012.
Dorma Gulf currently generates sales in excess of $67.9mn in sales and employs over 320 people in the region. It is currently executing a $10.4mn project in Saudi Arabia’s King Abdullah Financial District. In addition, it is working on a number of other projects, including the Dubai International Airport’s Terminal 4 and the Doha International Airport.
“Dorma Gulf has developed into one of the major performers in our company and the fact that we are celebrating the inauguration of our ‘World of Access’ showroom in the Gulf region is also very much down to the success achieved by this team,” said Thomas P Wagner, Dorma Group CEO. “With this showroom we aim to maximise our customer focus and translating the acquired market insights into holistic solutions offering the very best in access solutions.”
