Design approved on residential tower with 440 apartment Downtown Dubai project scheduled for completion in October 2023
Emaar chairman Mohamed Alabbar has praised the work of the MENA Studio of Hong Kong-based LWK + PARTNERS who have overseen the design of Burj Crown residential tower which is currently under construction in Downtown Dubai.
The Burj Crown is a 44-storey residential tower located on the ‘last prime plot’ on Sheikh Mohammed bin Rashid Boulevard close to the Dubai Mall. Launched at the beginning of the year, the project is scheduled for completion in October 2023 and will add 440 apartments to the Dubai market.
“We are delighted with the contribution of LWK + PARTNERS, who have designed an exceptional addition to the ever-evolving skyline in the heart of Downtown Dubai,” he said in a statement. “With exceptional amenities and direct views to Dubai Opera district, Burj Crown presents an unmissable investment opportunity.”
Designing with close proximity to such energising and iconic sites is both challenging and exhilarating, “however the experienced design team developed a resolved scheme that unities the intriguing synergies of this city and complements the regions’ urban style with panache,” added LWK + PARTNERS.
The residential tower features 1-, 2- and 3-bedroom apartments with LWK + PARTNERS commissioned to “design a unique tower with a wealth of amenities, shopping, culture, entertainment and culinary experiences — all at the fingertips of residents”.
“Urban sophistication with contemporary simplicity has been a primary goal for the design approach of this residential tower” said Kourosh Salehi MENA design director, describing the design approach, “a punched masonry façade with monochrome panels articulated by cantilevered balconies, with metal edge detailing to provide robust and ageless elegance.”
According to LWK + PARTNERS, street level commercial units and the entrance lobby use crafted materials and edge treatments as part of a podium that has been designed with simple geometry and robust materials and detailing. A prominent feature is the six-storey landscaped Leisure Deck on the podium providing social and outdoor amenities for the residents and their guests.
In contrast, the distinctive Crown at the top of the building has been designed to be ‘a bronze filigree’ in line with the building’s ‘prestigious neighbours’.
It also features an ‘Active Roof’ area which provides residents with a communal outdoor space “with magnificent views of Burj Khalifa and across Dubai,” said LWK + PARTNERS.
It added: “LWK + PARTNERS mandate was to craft a contemporary solution that would be one of the most desirable addresses in Dubai. The design team carefully examined all aspect of residents’ experience and designed an experiential Leisure Deck with a wide range of amenities including a large outdoor area with green spaces to relax and unwind. Additional features also include an outdoor meditation zone, children’s playground, a dedicated barbecue area, and a swimming pool for children and adults.
“The design team ensured programming a compelling and creative unit mix that would offer an unparalleled investment opportunity for the discerning investor.”
Since the launch date the Burj Crown, 1-bedroom units were completely sold within the first week, sales as of today are at 67%.
“As the new decade is unfolding, with challenging times to the whole globe. We are certain that Dubai will continue to position itself at the centre of the world and lead by example” said LWK + PARTNERS MENA managing director Kerem Cengiz. “As optimistic and vital community member, LWK + PARTNERS anticipate positive market recovery post COVID 19, for a city that has omitted ‘impossible’ from its vocabulary.”
LWK + PARTNERS has a burgeoning pipeline across the MENA Region and has confirmed it is involved in a range of projects from regeneration and revitalisation, master planning, transportation, cultural, hospitality and residential products – “that the company will reveal soon”.
Cengiz added: “We are privileged to have been commissioned by one of the regions Blue Chip developers to support them on several ventures across Middle East and North Africa. We highly appreciate Emaar selecting us as one of their trusted design partners for such high calibre projects.