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Automechanika Dubai: Mineral Circles Bearings ‘finally’ ready to bounce back

Firm embracing industry 4.0 and digital innovation, says managing director Hassanein Alwan

Mineral Circles Bearings says its return to Automechanika Dubai this October is an opportunity to showcase its new partnership with industry-leading brand SKF.

The company said in a statement that it is “finally ready to bounce back from its two-year-long hiatus from the event” after last participating at the aftermarket show in 2018.

It will use Automechanika Dubai to introduce SKF’s wheel bearing, timing, and accessory belt kits to the market: “which is very timely for the burgeoning automotive market in the region. With SKF and Mineral Circles’ newly inked agreement, both pacesetters are set to expand their footprint specifically for the Automotive market.”

The company said SNR wheel bearing kits will also remain in the spotlight during the three-day event, “highlighting its incomparable quality and safety.”

As the sole authorised distributor in the UAE, Mineral Circles Bearings described Automechanika Dubai as the best opportunity to underline its convenience and benefits, specifically for its top European vehicle brands. Both premium brands manufacture high caliber kits are fit for leading car brands such as Nissan, Volvo, Renault, Honda, among others.

Mineral Circles Bearings established itself as a strong and reliable partner for Japanese applications, with the help of its strong partnership agreement with leading brands such as ILJIN, MBS KBC, and Musashi.

Managing director Hassanein Alwan said he believes there is a bigger potential to penetrate a wider market audience through the collaboration with SNR and SKF.

“These two brands are globally known to cover at least 98% of European vehicle-in-operations (VIO),” he explained. “This will put an end to the difficulty of the MEA region to have easy access to European brands as our partnership is more centered on serving European cars and fleets. This will fortify our strength in the region as their trusted partner considering the vast scope of the market we will be covering in the years to come.”

Mineral Circles Bearings is active across the MEA region and is determined to provide the best service in a market where being able to serve customers at scale is increasingly important. It has consequently been streamlining its business operations through digitalisation.

Alwan said the ability to provide an impeccable after-sales service will always remain a priority within the business alongside “quality, durability and product competence.”

“At this point, we’re keen to highlight our advantage as a trusted technical service provider in the region,” said Alwan. “We are slowly veering away from the traditional way of doing business as we embrace industry 4.0 and digital innovation. In which, most of our business practices are digital-based to ensure that we keep ourselves abreast with the latest market demand and trend.”

In addition to SKF and SNR, visitors to Mineral Circles Bearings at Hall 3 | Stand 3G12 will be able to find tools for powertrain, drivetrain and wheel bearings when Automechanika Dubai returns on 19-21 October – coinciding with the opening of Expo 2020 Dubai.

Alwan added that the upcoming global fair could positively impact the market’s growth and provide an opportunity for the automotive sector to drastically grow.

This growth could pave way for automotive companies and any industry verticals to have access for more business opportunities,” he said.

“Dubai’s strategic geographical location makes it a safe destination for business and trade because of a few factors. Geography-wise, it’s the meeting point of two strong (the Middle East and Africa) which makes it more accessible for any people who want to invest in new or current businesses.”

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