Regional machinery powerhouse brings in loaders, graders, tractors and compactors from Caterpillar’s Chinese subsidiary brand
Mohammed Abdulrahman Al-Bahar has announced the launch of a new range of equipment from SEM, a brand owned by Caterpillar, in the UAE, Bahrain, Kuwait and Oman.
The Cat dealer in the region and one of the GCC region’s largest distributors of heavy equipment, Al Bahar said the new SEM range includes wheel loaders, motor graders, track-type tractors and soil compactors. Al-Bahar has obtained the sole distribution rights for SEM products in the region and is the only dealer in the GCC to supply original SEM equipment and genuine spare parts.
SEM is a Chinese manufacturer of heavy equipment that operates as a wholly owned subsidiary of Caterpillar, USA. According to a statement by Al-Bahar, SEM branded heavy earthmoving equipment are known for their affordability, reliability and simplicity. The machines are easy to operate, maintain, and enjoy a robust support system.
Al-Bahar will offer SEM’s wheel loaders, motor graders, dozers and soil compactors. While more models will be added in time, the following models are available from January this year: SEM 636D and SEM 655D wheel loaders; SEM 919 and SEM 921 motor graders; SEM 816 LGP and SEM 822 bulldozers or track type tractors; and SEM 512 soil compactor.
All machines come with manufacturer warranties and Al Bahar’s wide range of service centres will ensure timely proactive maintenance and routine service, said the statement. In addition to the new machines, Al-Bahar also offers used equipment as well as rental services for SEM machines.
Al-Bahar has also introduced an exclusive promotional offer for new SEM machines for a limited time period. Customers can avail free equipment protection and operator training on purchase of new SEM Machines covering models including the 655D, 512, 921 and 822. More information on the offer is available at www.albahar-sem.com/promotions/sem-campaign-2020
Caterpillar Inc. is one of the largest heavy equipment manufacturing companies in the world. With more than 100 facilities across the globe, Caterpillar builds machines with advanced technology and sells its products to more 200 countries worldwide. In 2008, Caterpillar acquired SEM and in 2014, the company became Caterpillar (Qingzhou) Ltd.
Founded in 1937 Al-Bahar remains the exclusive dealer in UAE, Kuwait, Qatar, Bahrain and Oman for Cat products since 1959 and provides comprehensive support solutions comprising Cat Connect technology solutions, parts and services across a myriad of industries. The company said that in a bid to serve the value-oriented customers who are focused on initial price than on total cost of ownership, it has differentiated its product portfolio by including SEM machines. The objective is to give quality products at affordable prices.
You can also follow the company’s latest news on social media:
LinkedIn – https://www.linkedin.com/company/al-bahar
Twitter – https://twitter.com/albahar_cat
Instagram – https://www.instagram.com/albahar_cat/