Amaala signs Goco Hospitality and sister concern as wellness consultants

Goco CEO to sit alongside 15 other industry leaders on Amaala’s advisory board

Amaala has appointed Goco Hospitality and sister firm Horwath HTL as wellness core specialist consultants for its integrated healthy living project on Saudi Arabia’s Red Sea coast. The firms will be responsible for conducting on-going strategic advisory for the mixed-use development project and will be dedicated to wellness and sustainable operating and building practices.

Goco Hospitality CEO Ingo Schweder has also been inducted into Amaala’s advisory board as part of the deal. He will leverage his knowledge on wellness to assist the board of directors in curating wellness and rejuvenation programmes that encompass body, mind and soul, a statement said.

Billed as a ‘key asset’ to Goco, Horwath HTL Health & Wellness was mainly set up to develop multiple financial analyses for helping the Thai group in creating wellness guidance for the master planning stage, as well as technical services and design recommendations.

“We are delighted to have him and Goco supporting Amaala on its wellness positioning and offerings. I’ve known Schweder for more than 30 years and his depth and experience in the spa and wellness world is unmatched. Goco’s ability to strategise, conceptualise, design and manage the latest wellness developments for the world’s top hospitality and real estate brands is unsurpassed,” said Amaala CEO Nicholas Naples.

Designed to evolve and elevate the very best in travel, Amaala is being developed as an ultra-luxury destination that focuses on curating transformative personal journeys inspired by arts, wellness and the purity of the Red Sea.

Set in the Prince Mohammed bin Salman Nature Reserve across three communities, the 3,800sqkm destination will include 2,500 hotel keys and more than 800 residential villas, apartments and estate homes, alongside 200 high-end retail establishments, fine dining, wellness and recreation. Amaala’s trio of communities – Triple Bay, Coastal Development and The Island – will represent three different sets of experiences for visitors, the statement said.

Commenting on his role, Schweder added, “As the Amaala project grows increasingly more ambitious, I look forward to working with Naples to help ensure Amaala maintains its objectives in becoming a world-class wellness destination that sets a new benchmark for the luxury wellness hospitality industry.”

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