New machines to feature Genie Xtra Capacity (XC) booms and Genie Lift Connect telematics as part of rental biggie’s expansion in region
Middle East equipment rental major Hertz Dayim has concluded an order of 93 mobile elevated work platforms (MEWP) with Genie, featuring a broad mix of the manufacturer’s new generation, high-performance hybrid, electric and diesel-powered telescopic and articulating boom lifts, scissor lifts and vertical masts.
Andy Carter, GM, Hertz Dayim, Middle East and North Africa, said: “We are one of the fastest growing rental companies in the region. Our investment in the last decade has ensured that Hertz Dayim has one of the youngest and most technologically advanced equipment portfolios, across the GCC.”
Hertz Dayim is a full-service rental equipment and service provider in Saudi Arabia, Bahrain, Qatar and Kuwait.
Gary Cooke, Genie regional sales manager, Terex AWP, for the Middle East at Terex Equipment Middle East LLC, said: “Hertz Dayim has an excellent reputation, and as part of our relationship over the past year or so, we have seen just how discerning the company is in terms of the choices it makes. We are proud and thankful for Hertz Dayim rental’s confidence in Genie equipment and our team, and we look forward to supporting the success of its expansion in Bahrain and Kuwait in the long-term.”
Chris Brocklehurst, country director – Kuwait at Hertz Dayim, added: “Backed by our research on customer requirements within the GCC, we see the UAE, KSA, Bahrain and Kuwait as markets with strong potential. In these countries, we notably see excellent prospects for the latest state-of-the-art aerial access equipment and also for power and lighting products.
“With over 10 years of equipment rental expertise in the Gulf region, our investments over the last decade have always focused on offering high quality rental equipment and services. Hertz Dayim has had a long association with all the major manufactures on today’s market and stands behind the quality of the tools and equipment that we provide. Following a long and in-depth study, we chose Genie for its niche hybrid and electric technology, as well as the superior working envelope of the Genie SX-180 boom and the Genie Xtra Capacity boom lift line.”
This new order from Hertz Dayim includes a 56m Genie SX-180 boom lift equipped with the Genie Lift Connect telematics solution and 33 Genie XC boom lifts that, with an increased lift capacity of 300kg unrestricted and 454kg restricted, offer twice the lift capacity than the industry standard, said a statement from Genie.
Brocklehurst added: “In addition to the support provided by the local Genie team in backing our expansion, the new Genie Lift Connect telematics solution, that is now fully operational in the UAE and KSA, was also a key factor that influenced our purchase decision.”
The manufacturer’s statement added that designed to provide customers the ability to share more information than other offerings available in the industry, the Genie Lift Connect telematics solution focuses on allowing fleet and service managers to take action through a variety of alerts and dashboards, helping not only to promote best practices by understanding machine utilisation but also to manage fleets more efficiently by remotely diagnosing equipment and planning preventive maintenance to minimise downtime and costly service visits.
Hertz Dayim’s equipment deliveries are ongoing and will be completed by Q2 2020, said Genie.