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RAK Municipality launches campaign to promote sustainable lifestyles

RAK Municipality launches ‘Energy in Your Hands’, a campaign to encourage green energy and water use

Ras Al Khaimah (RAK) Municipality has launched an emirate-wide consumer campaign encouraging residents to adopt energy and water efficient lifestyles.

As part of the awareness initiative of the strategy, residents were asked to take part in a social media competition to contribute  to a more sustainable future and a greener UAE.

The Ras Al Khaimah Energy Efficiency & Renewables Strategy 2040 has been established to support competitiveness of the RAK economy by reducing the energy bill, through lower consumption and a higher share of renewable energy in the generation mix.

HE Munther Mohammed bin Shekar, director general of Ras Al Khaimah Municipality said: “Residents in Ras Al Khaimah could save money on their energy bills by taking simple steps such as setting AC thermostats at 24°C, sealing air leaks and using energy efficient products to make their homes more comfortable. I would like to invite all the residents of Ras Al Khaimah to participate in this campaign and contribute towards a sustainable emirate.”

According to a statement from the RAK Municipality, the campaign will release a series of short videos on energy and water saving actions on the Municipality’s social media accounts and will direct the viewers to visit the website for more tips on how to make their homes more efficient.

Examples of tips include, using table lamps rather than turning on the lights for the whole room; using native plants in the garden, which need minimal or no irrigation; using a dishwasher instead of handwashing dishes; turning the electrical sockets off when equipment is not in use; turning off the tap while brushing teeth, it stated.

The competition is open only for the residents of Ras Al Khaimah and will run for three months encouraging them to share a photo or video of an energy or water saving action using the competition hashtag, #EnergyInYourHands. According to the statement, the Ras Al Khaimah Energy Efficiency & Renewables Strategy 2040 targets 30 per cent energy savings, 20 per cent water savings, and 20 per cent generation from renewable energy sources by 2040.

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