Machinery

Registrations and booked exhibition space on the rise at SaMoTer

International equipment exhibition in Italy set to welcome top global brands in March as event space booked rises 66%

The SaMoTer international construction machinery exhibition in Verona, Italy is set for major growth this year, with registrations and booked exhibition space both increasing. According to organiser Veronafiere, around six months before the show SaMoTer already saw a rise of 39% in registrations and of 66% in booked space. The figures were reported in October and have since gone up further for the event that takes place March 21-25.

Liebherr and Wacker Neuson return to the event after last attending in 2011, while confirmations have been received from Bobcat, Doosan, Eurocomach, Hidromek, Hyundai, Komatsu, Sany, Takeuchi, Venieri and Yanmar, said a statement from the organisers.

The statement quoted Christophe Sanchez, CEO at Liebherr Emtec Italia SpA, as saying: “The Liebherr Group, in the wake of positive growth in sales in Italy over the last five years and also to emphasise its desire to consolidate and expand market penetration, has decided to attend SaMoTer again. We were keen to place our trust in the updated format of the event and Veronafiere’s promotion campaign. We are confident that the 2020 edition will be successful and help us improve our visibility, and thereby achieve the increasingly ambitious goals that the Liebherr Group has set itself.”

Wacker Neuson Italy director Georg Jung added: “After a few years of market instability and consequent restructuring of the sales network, Wacker Neuson has decided to attend SaMoTer. It will be an opportunity for us to present the Wacker Neuson Group’s innovations to sector operators, including the ranges of vehicles and solutions characterised as ever by cutting-edge technology, high performance and above all important savings – qualities that can be summarised in two words: efficient machines.”

The last edition of the event in 2017 covered 65,000sqm of exhibition space and saw more than 84,000 visitors attending from 86 countries to see the latest from 455 exhibitors, 25% of them international, from 25 countries.

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