Renault Trucks secures largest ever AWD deal in UAE

Waste management firm West Coast Group confirms order for 24 all-wheel drive trucks from French giant

West Coast Group has confirmed that it has purchased 24 all-wheel drive (AWD) trucks from Renault Trucks.

The deal sees one of the UAE’s leading suppliers of waste and facilities management services pick up 22 units of the D14 RK270 4×4 model and two Kerax 440 P6x6 trucks.

Renault Trucks said the deal is it largest ever single sale of AWD trucks in the UAE.

According to the French giant, West Group opted for its trucks for their reliability and multitude of safety features, “such as ABS and EBS, as well as technologies that meet the UAE-based waste management company’s operational requirements.”

The usable chassis length is one of the longest available on the market at over six meters, and the trucks’ turning circle provides optimum maneuverability in narrow spaces, claimed the truck-maker: “Compared to competitor brands, Renault Trucks offers class-leading engine performance with higher torque at lower RPM which results in frugal fuel consumption and a longer engine life.”

Founded in 2000, West Coast Group operates a fleet of almost a 1,000 vehicles ranging from specially designed trucks for municipal waste collection to road sweepers and logistics and support vehicles.

Dany Rmeily, CEO, West Coast Group, said the standard specification of the D14 RK270 and Kerax 440 are perfectly suited to its need for tipper trucks and tippers with crane.

“Trucks are in the frontline of our business, so the success of our services significantly relies on the vehicles we use in the field,” he said. “Having Renault Trucks in our fleet provides the guarantee of quality and reliability that is essential for us.”

Renault Trucks described West Coast’s confidence in Renault Trucks’ UAE distributor Al Masaood as  ‘substantial factor’ in securing the deal: “In particular, the high quality of after sales service it provides, with 24/7 availability across three branches in the UAE, and Renault Trucks’ two year warranty on spare parts both contribute to a seamless operation.”

Mohamed Zeftawi, general manager, Al Masaood Commercial Vehicles & Equipment, added: “Al Masaood has been an icon of the UAE automotive market for over four decades. Being the sole distributor for Renault Trucks in Abu Dhabi has helped us to deliver excellence in service and our major clients now range from government departments and civil defence through to industrial and commercial organizations.

“This new deal with West Coast Group represents an important vote of confidence in both the quality of the vehicles produced by Renault Trucks and the strong reputation of Al Masaood for delivering the highest standards of service. It is a result of our decades of experience in the UAE’s automotive sales and after-sales market that we are able to provide our customers with the highest professional standards of service.”

This new deal with West Coast re-emphasizes the confidence that the country’s leading fleet management companies have in Renault Trucks’ vehicle line-up, enthused Guillaume Zimmermann, commercial director, Renault Trucks Middle East.

“This new deal with West Coast re-emphasizes the confidence that the country’s leading fleet management companies have in Renault Trucks’ vehicle line-up,” he said. “We have extended experience in the waste management industry and our products are perfectly suited to the needs of our partners, and, we have the ability to customise our vehicle to ensure they get the most out of our trucks.”

West Coast has been on a mission to keeping businesses and societies clean since the turn of the millennium. And in 2020, the Abu Dhabi-based waste management company will celebrate its 20th anniversary as it continues to provide environmentally friendly waste disposal solutions in the UAE capital and beyond. You can read more about the company’s success story at Truck & Fleet magazine’s dedicated site.


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