Bukhatir Group company to look after sales, service and parts operations for Doosan heavy equipment range in the UAE
Sharjah-based German Gulf Enterprises (GGE) has been appointed by Doosan Infracore as the authorised distributor of its heavy equipment range in the UAE.
Under the agreement between the two entities, GGE will be the dealers for the South Korean machinery giant’s excavators, wheel loaders and articulated dump truck, and also manage all sales and service and spare parts operations for Doosan.
The agreement finalising the deal was signed by Salah Bukhatir, CEO and vice chairman of GGE’s owner, the Bukhatir group, and Jongseon Ahn, executive VP of Doosan Infracore. Also present at the signing, which took place at the Bukhatir Group’s corporate office in the City Gate Tower, Sharjah, were Ayman Ahmed, group COO, Bukhatir Group; Ahmad Swaid, divisional manager – Construction Equipment at GGE; Faten Mohamed, business unit manager – ITS at GGE; Ibrahim Emira, after sales manager at GGE; and R. Prabhu, divisional manager – finance and HR at GGE.
According to GGE, Doosan followed a thorough process to select GGE, which saw the Koreans take into consideration GGE’s investments in infrastructure across the UAE and its experience and presence in market.
Salah Bukhatir said: “Bukhatir Group is proud to be associated with Doosan Heavy Industries & Construction and bring their 123 years’ expertise in the field of heavy equipment to the Middle East. Having an in-house R&D infrastructure, design teams and numerous patents gives Doosan several core strengths that our rapidly expanding client base in the Middle East can look forward to capitalising on.”
Doosan’s Ahn said: “Doosan is at the top position in GCC countries. We will further enhance our presence with customised products, special application machines and attachments. Doosan Infracore will cooperate with GGE to provide maximum support to enhance the brand image and ensure customer satisfaction.”
He added that under the reputation and capability of GGE, Doosan expects to quickly expand its market presence I the regional market.
Bukhatir group COO Ayman Ahmed said: “This new partnership will definitely be of great advantage to the construction and heavy industries in the Middle East. Doosan has a very respected reputation globally, for their unparalleled quality standards in their processes, products and services. Convenience and safety are outstanding benefits offered by Doosan, apart from competitive pricing and low maintenance costs. We look forward to ensuring the satisfaction of our growing clientele in the Middle East with this partnership.”
Fadi Obaid, sales and product manager of the Heavy Business Group at Doosan Infracore, said: “Doosan’s products boast the highest levels of quality and performance without compromise on convenience and safety. Our services are easily accessible to our customers. Doosan’s engines provide excellent fuel efficiency and lower maintenance costs than those of all its competitors. Doosan also offers competitively priced parts that permit for low maintenance costs.
Also, the parts used in Doosan machines are all designed in-house to ensure maximum performance and quality. This is why Doosan is a world leader in technical expertise and patents.
“The UAE market has been looking for a supplier and brand offering higher return on investment. Customers in this market will finally have what they have been looking for with Doosan’s return to the UAE market by partnering with a very strong and well-established dealer like GGE.”
According to GGE’s Ahmad Swaid, the Bukhatir Group company’s 45-plus years of experience in the industry will greatly benefit Doosan to capitalise on a large loyal and growing customer base. GGE’s three fully-equipped branches in Sharjah, Dubai and Abu Dhabi will also cater to the requirements of Doosan customers, allowing the Doosan-GGE combine to offer the best value and professionalism in after-sales service to ensure the highest up-time for customers’ equipment, he added.