Three60 Real Estate rebrands to REMAX Believe

Eltizam CEO Chris Roberts says firm has poured ‘hearts and souls’ into creating the new brand

Professional real estate services company Three60 Real Estate has been rebranded to REMAX Believe.

The Eltizam subsidiary will continue to offer brokerage and real estate services, including property sales, leasing, and portfolio management to both individuals and corporate clients, and remains headquartered on Reem Island in Abu Dhabi.

Eltizam CEO Chris Roberts said that, while the rebranding represents a significant shift in brand identity, the core beliefs that made Three60 Real Estate one of the leading companies of its type in the UAE remain unchanged.

“Over the last few months, we have poured our hearts and souls into creating the new brand that would accurately depict who we are at our core as a company. We are thrilled to unveil the new global REMAX brand identity and while this is a significant change, our core beliefs haven’t changed,” he said.

“The rebranding is part of our Vision 21 strategy targeted to emphasize the strength of our capabilities, growth, and commitment to enhancing the quality of our services and providing happiness to our clients and customers.

“In the spirit of rebranding, we will continue to commit to our customers and provide the same or better level of professionalism you have experienced, and we’d like to take the opportunity to thank our loyal customers and business partners for your trust and friendship in business.

“As you notice changes in our branding, signage, and promotions, we would certainly love to connect with you. Feel free to reach out with any thoughts, requests, or compliments. If you enjoy social media, please connect with us.”


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