Case showcases Indian manufacturing strength
Construction equipment heavyweight industry stakeholders from the Middle East, Africa and China on a tour of Pithampur WCM plant
Case Construction Equipment demonstrated the manufacturing capabilities and standards of its plant in Pithampur, India, to key stakeholders from the Middle East, Africa and China recently, taking 60 delegates on a seminar and tour of the facility.
The aim of the “Made in CNH Industrial India” event was to showcase the Case Pithampur plant, a bronze certified World Class Manufacturing (WCM) site. WCM is a pillar-structured system based on continuous improvement, designed to eliminate waste and loss from the production process by identifying objectives such as zero injuries, zero defects, zero breakdowns and zero waste, said Case.
To certify improvements, a system of periodic third-party audits evaluates all of the WCM pillars, forming an overall score for each plant.
Neil Woodfin, VP – Construction and head of Global Alliance at CNH Industrial said: “India is a manufacturing hub and a strategically important market in CNH Industrial’s global growth plan. The ‘Made in CNH Industrial India’ initiative is a reflection of our excellence. The state-of-the-art facility in Pithampur is amongst the best in the country and the adoption of global manufacturing standards has further increased the plant’s role in our overall construction equipment business plan.”
According to a statement from Case, during CNH Industrial’s Capital Markets Day held in New York in early September, the company’s leadership team discussed its five-year business plan, including its construction strategy.
As per the plan, the construction segment will focus on growth by excelling at the fundamentals, which include leveraging synergies with the Agriculture segment, focusing on the core processes of a strong manufacturing network, superior product quality and reliable aftermarket and digital solutions.
According to the business plan, the company will continue to strengthen the strong core product offerings of compact equipment and at the same time further expand within the sub-segments of construction, infrastructure, rental business and industrial applications. Over the next five years, the company intends to develop various products that reflect the global strategy with an investment of approximately $13bn, a portion of which has been allocated to India.
The Case statement added that CNH Industrial has a significant presence in India with three manufacturing plants: Pithampur, catering to construction equipment needs, Greater Noida and Pune, both catering to the requirements of agricultural equipment.
The Pithampur manufacturing plant is the fastest growing bronze level WCM certified plant. A full range of construction equipment is built there, supported by research and development. Backhoe loaders and vibratory compactors manufactured there are also exported to global markets.
Case has been present in India since 1989 and has consistently maintained a market leader position in the vibratory compactor segment, said the statement. It is also a leading player in the backhoe loader segment since inception.
The brand has been bestowed with multiple awards and recognition such as Best Construction Company in Road Construction, Best Compaction Equipment in India six times in a row, the statement added.
