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Savills acquires Prime Places Real Estate

Existing Prime clients will be serviced through Savills going forward

Savills has integrated Dubai-based boutique agency, Prime Places Real Estate, into its operations.

The move is part of Savills’ growth ambitions in the region and brings the total number of residential brokerage talent at Savills’ Dubai office to 20.

Prime Places began operations in January 2014 as a fully licensed brokerage and management company. The firm focused mainly on the luxury segment for both off-plan and completed projects at developments including Al Barari, Emirates Hills and the Al Habtoor portfolio.

The Rera-certified team members of Prime Places will continue to bring best-practice brokerage advisory, now fully integrated and operational under the Savills brand, a statement from Savills said.

“We have always felt that there is a great synergy between Prime Places and Savills, so it is an exciting move for both organisations to come together. Dubai offers some exceptional luxury real estate opportunities for domestic and global investors, and we look forward to continuing our long-standing relationships and fostering new ones through the Savills network,” said Helen Tatham, co-founder of Prime Places.

Tatham will also join Savills to focus on prime villa sales, Savills notes.

Existing Prime Places clients will benefit from the brand support and global reach of Savills, while the integration will enable Savills to upscale in key segments and broaden market coverage of the luxury sector, the statement said.

Lucy Bush, head of Residential Sales and Leasing for Savills in Dubai added, “The integration of Prime Places into the Savills team will allow broader coverage of the luxury segment of the market, a natural area for Savills to expand its presence.”

The expanded residential team will cover all residential segments with best advice, customer care, ethics and professionalism, she concluded.

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