Ahern announces new VP of global marketing

Owner of Snorkel powered access brand promotes Amelia Pearce to new leadership position

The Ahern group of companies, owners of the Snorkel brand of powered access equipment, has announced the appointment of Amelia Pearce as vice president of global marketing.

Pearce, who was global marketing director at Ahern Companies before being promoted to VP, reports directly to Don Ahern and develops and delivers global marketing strategies for all brands within the Ahern family of companies. Based at Xtreme Manufacturing and Snorkel global corporate headquarters in Henderson, Nevada, she oversees a team that delivers shared marketing services globally, said a statement from Ahern Companies.

Originally based in the UK, Pearce has been working with the Snorkel brand since 2007. She relocated to the US in 2014 to join the Ahern family of companies as global marketing director, the statement added.

Owner Don Ahern said: “I am extremely pleased to promote Amelia to vice president of global marketing. She has demonstrated remarkable talent and tenacity in delivering world-class marketing across our global brands. Her passion, focus and leadership have elevated our marketing to a new level. On behalf of the entire Ahern family of companies, we look forward to continued excellence from Amelia and her team.”

The Ahern family of companies includes Ahern Rentals, Xtreme Manufacturing, Snorkel, Diamond A Equipment, Xtreme Cubes Corporation, Equipment Parts Plus, AX Transportation, Xtreme Financial Services, as well as all Ahern International distribution locations in Australia, Japan, Germany, Chile, Argentina, Canada, and Spain.

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