Singapore-based Giti Tire inaugurated its first ‘Giti Flagship’ store in the Middle East at a special ceremony held in Dubai last week.
The festive event was organised in partnership with Amin Auto Care and guests – including senior executives from the company – were treated to exciting displays, a ceremonial signing of a ‘Commitment to Service,’ as well as remarks by Executive Director of International Sales and Marketing Chris Bloor, as well as others.
“This flagship store opening event is symbolic of Giti opening new doors in Dubai and across the region,” explained Bloor. “The Middle East is important to Giti Tire’s objectives, and providing top service and quality in the region will continue to be a major focus, across all tire types and segments. We are happy to partner with Amin Auto Care for this exciting event and beautiful location.”
The event was held at the store’s location within the fast-growing Dubai Investment Park (DIP) district, a “perfect location to reach a large and diverse customer base,” the company said in a statement.
According to Giti Tire, a ribbon was cut to kick off the main event, where speakers from both Giti Tire and Amin Auto Care shared their comments and vision for the future.
“Giti’s retail store programme carefully selects only the stores with best service, customer experience, and branding potential,” said Giti Tire.