The Middle East now has its first cinema-themed hotel, following the opening of the 304-key Aloft City Centre Deira in Dubai. The project is the result of a partnership between Majid Al Futtaim and Marriott International.
The hotel, which was developed and is owned by Majid Al Futtaim, offers movie-themed suites, as well as a Vox Cinemas’ Outdoor screen coupled with the Aloft hotel brand’s signature programming.
The hotel marks the fourth hotel collaboration between Majid Al Futtaim and Marriott International, following Sheraton Dubai Mall of the Emirates, Le Meridien City Centre Bahrain, and Westin City Centre Bahrain. It is also Majid Al Futtaim’s 13th hotel.
“I’m delighted to introduce the Aloft City Centre Deira, which is our 13th hotel in the region. This is a milestone moment for Majid Al Futtaim as we integrate our Vox Cinemas brand into one of our hotels for the first time. This concept will provide a completely new offering within Dubai’s hospitality sector and will see us create even more authentic and personalised experiences that will delight guests in our home market. Aloft City Centre Deira is testament to our unique integrated destination offering, that brings together our award-winning hospitality, shopping, leisure and entertainment lifestyle excellences to create memorable experiences for our guests,” said Jalil Mekouar, CEO of Hotels at Majid Al Futtaim – Properties.
The hotel is connected to City Centre Deira and is said to offer a unique experience for guests through its focus on ‘creating a lively, in-hotel social scene featuring modern design, innovative music programming, and thoughtful technology incorporated to enhance guest experience’.
“Aloft continues to redefine the traditional hotel experience in the region and we are delighted to introduce the brand’s newest addition in the cultural heart of Dubai. Aloft City Centre Deira brings a new experience to Deira by delivering an urban-inspired gathering place for tech-savvy next generation travelers and local residents,” said Alex Kyriakidis, president and MD, Middle East and Africa, Marriott International.
“We are excited to open our doors in such a renowned area of Dubai. Aloft City Centre Deira will bring a fresh and innovative feel and a very distinct hospitality experience to the neighbourhood,” said Sammy Gani, general manager of Aloft City Centre Deira. “With this being the first hotel to offer movie-themed suites, along with an outdoor licensed cinema in partnership with Vox Cinemas and the Aloft brand’s signature music programming, we’re looking forward to bring a fresh new vibe to this side of Dubai.”