Signature Developers says that it has appointed Wetherell to handle the international launch of its The 118 skyscraper in Downtown Dubai.
Under the terms of the agreement, Wetherell will host a Mayfair, London event to showcase the Dubai residency.
“Dubai schemes launched in London are normally off-plan sales, however for the first time in the UK, The 118 is being launched build complete with finished residences and dressed show-units by international design houses Fendi and Roberto Cavalli, enabling London buyers to purchase and move in immediately,” said Signature Developers in a statement.
The 118 in Downtown Dubai is a $170 million, 44-storey tower and feature 28 finished bespoke full-floor 4-6 bedroom residences, including two duplex penthouses, a 6-star entrance lobby and other “world-class” amenities.
For the international launch in Mayfair, residences on the upper 14th to 44th floors are being released for sale. According to Signature Developers, 12 residences (45%) were launched and successfully sold at a Phase 1 domestic launch in Dubai, with 80% of the purchasers consisting of high-net-worth international buyers, many of whom have business or family connections in London – hence the decision to do the international launch in Mayfair which has a large Southern Asian community.