Consultant

ARADA and Emaar Hospitality partner to launch three hotels at Aljada megaproject

Hotels will add over 600 hotel rooms to Sharjah’s tourism sector

ARADA has signed a management agreement with Emaar Hospitality Group to launch three new hotels in Sharjah. The Address, Vida and Rove hotels will all launch within Aljada, ARADA’s $6.5bn, 24m sqft mixed-use megaproject and will add 150, 175 and 300 rooms respectively to Sharjah’s tourism sector.

The agreement was signed by HE Sheikh Sultan bin Ahmed Al Qasimi, chairman of ARADA, HRH Prince Khaled bin Alwaleed bin Talal, vice chairman of ARADA and Mohamed Alabbar, chairman of Emaar Properties. Several other senior officials from both companies were also present for the ceremony.

“Our flagship development, Aljada is a first-of-its-kind integrated lifestyle destination in Sharjah that will add tremendous value to the economy. Hospitality is one of the core aspects of the mega-development. With the growth in tourist arrivals to Sharjah, and the emirate’s status as a cultural hub, there is strong potential for building a robust hospitality infrastructure. Our agreement with Emaar will bring proven hospitality competencies to this spectacular development that will transform Sharjah’s economy,” said His Excellency Sheikh Sultan bin Ahmed Al Qasimi.

According to a statement from ARADA, Emaar Hospitality Group will manage the Address Aljada Sharjah, with 150 rooms and the Address Residences Aljada Sharjah. The latter is said to offer a selection of 150 serviced residences and will be located in Aljada’s 1.9m sqft Central Hub, which was designed by Zaha Hadid Architects.

The Vida Aljada Sharjah with 175 hotel rooms and Vida Residences Aljada Sharjah with 120 residences will be located in close proximity. The Aljada’s Business Park will play host to the 300-room Rove Aljada Sharjah. The serviced residences under Address and Vida will be offered for sale in the fourth quarter of 2018.

“ARADA is redefining the residential and commercial landscape of Sharjah with Aljada, its ambitious master-planned destination that will catalyse all sectors of the economy. Through our partnership, we are bringing three distinctive hotel experiences that will meet the requirements of visitors and residents. This is a great example of the collaborations we foster to create iconic destinations of the future. Our three hotel brands – Address, Vida and Rove – have set high industry standards and will be a sterling addition to Aljada,” Mohamed Alabbar commented.

Olivier Harnisch, CEO of Emaar Hospitality Group, concluded, “Sharjah has unique touristic value that is defined by its cultural museums as well as natural attractions. With our three hotel brands marking their entry to Sharjah for the first time, we are not only expanding our footprint in the UAE but also contributing the strengthening the tourism sector of the emirate. While Address Aljada Sharjah will appeal to luxury travellers, Vida Aljada is for the new generation of entrepreneurs and travellers, and Rove Aljada Sharjah brings the midscale offering. All hotels stand out for their brand philosophy and design approach and are located centrally adding to the connectivity and mobility of our guests.”

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