Gulf Oil Middle East Ltd (GOMEL) and Al Naboodah Group Enterprises (ANGE) have announced a strategic partnership that enables the distributor to sell Gulf Oil’s entire range of automotive and industrial lubricants in the UAE.
With the deal encompassing Gulf Oil’s ranges for both the B2B and B2C market segments, Satyabrata Das, CEO, Gulf Oil Middle East, said the partnership will help his company to strengthen its foothold in the UAE.
“This partnership is expected to provide greater benefits to our customers, through the unique combination of value addition by both the companies,” he added. “Gulf Oil Middle East has earned a reputation for high quality products and services, and ANGE is known for delivery of world-class services and products exceeding the expectations of its clients. The agreement will enable Gulf Oil to increase its market share in the UAE and help to further consolidate in the regional market. We work closely with our customers in all business segments to ensure maximum benefit through our differentiated products and services.
“This agreement will strengthen the distribution network and improve the visibility of Gulf brand in the UAE. Our products are manufactured and tested to meet stringent international quality standards. We will continue to look for new ways to innovate and enhance our product range and ensure maximum consumer satisfaction.”
Ajit Kumar, COO of Commercial, ANGE, said the distributor was delighted to partner with Gulf Oil.
“As a regional leader in a diverse range of trading and industrial sectors, ANGE is proud to be associated with some of the biggest names in the world. We partner with Gulf Oil to continue their long-term growth and strong market presence in the UAE,” he said. “This year marks our 60th anniversary of legacy building in the UAE, contributing to developing the country’s physical and socio-economic landscape and keeping diversification, innovation and sustainability at the forefront of everything we do. As a local family business, ANGE is committed to preserving the UAE’s heritage and working to deliver economic and cultural solutions to support the continual and sustainable growth of the nation.”