Doosan Bobcat EMEA says it will be targeting markets in Middle East and Africa (MEA) with special areas of the static display in Hall 5b of At Intermat 2018, as well as launching new equipment dedicated to the region.
With its machines and generators also available to view at the company’s outside demonstration area, Doosan Bobcat will be showcasing a range of products sold only in the MEA region.
Doosan Bobcat will debut the new Bobcat backhoe loader and new DPP 20-60 kVA generator ranges sold only in the MEA at the event. Other equipment on display will include Bobcat loaders, excavators, telehandlers and attachments and compressors from Doosan Portable Power (DPP). But Doosan Bobcat will also be showing for the first time at Intermat, the new Bobcat backhoe loader and new DPP 20-60 kVA generator ranges.
“There is a definite MEA theme to our stand at Intermat this year. Both Bobcat and DPP will have dedicated areas for MEA dealers and customers,” said Gaby Rhayem, regional director Middle East and Africa for Doosan Bobcat EMEA. “ For the first time we will be showing Bobcat and DPP machines designed only for sale in the MEA region. Our Bobcat and DPP dealers have invited many customers from MEA to attend the event, and we will be there to dedicate time to them inside and at the demo area outside.”
According to the company, the Bobcat display will include the B730 backhoe loader, one of four models in the new range of backhoe loaders for sale in MEA. Along with the other three models in the range – the B700, B750 and B780 – the Bobcat backhoe loader range offers a choice of different specifications for diverse applications in construction, utility, rental, roadworks, demolition, excavation, landscaping and agriculture.
The new range of four generators from 20-60 kVA from DPP, available in both 50 Hz and 60 Hz versions, will also be shown for the first time at Intermat. As well as construction and rental, the new generators extend the Doosan portfolio to a wider audience to cover applications such as home standby, telecommunications and back-up power for small businesses.