CBRE launches workplace tracking app in GCC

Find colleagues, navigate the workplace and access building services via new suite of apps

CBRE says its new suite of mobile apps will allow users to locate colleagues and navigate the workplace, reserve workspaces, access F&B services as well as basic building and high-end concierge services, among many other activities.

Called CBRE 360, the real estate advisory firm says it will integrate property services and amenities with advanced digital technologies.

“Professional and personal lives are continuing to converge and higher expectations are being set for the workplace. In light of this, CBRE 360 will help our clients reimagine the delivery of property services, amenities and enablement technologies to attract and retain top talent and foster collaboration and productivity,” commented Michael Young, Head of Advisory & Transaction Agency at CBRE.

“In the Middle East region, the workplace is undergoing a transformation, and it’s a really exciting time in commercial real estate. Some of that is driven by the pace of technological change and also by demographic shifts with the rise of millennials in the workforce. There’s an evolving work/life integration question surrounding what employees want and need in order to be productive,” he added.

The services offered through CBRE 360 are powered by an industry-leading digital offering. Users will have the opportunity to experience single-point access to building amenities and services through CBRE’s proprietary mobile applications, which are built upon a secure, scalable, plug-and-play technology platform.  The technology will offer client-specific branding for property occupiers and investors that desire it.

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