Construction

Ritesh Singh appointed general manager of LATICRETE Middle East

Singh previously served as head of sales and has played a key role in driving growth in the region

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LATICRETE, a world-wide manufacturer and marketer of globally proven construction solutions, announced today that Ritesh Singh was appointed general manager of LATICRETE Middle East and will be leading the LATICRETE teams in the Middle East and Africa regions, effective immediately.

Ritesh Singh previously served as head of sales for LATICRETE in the Middle East and has played a key role in driving growth in the region. Ritesh started his journey with LATICRETE, in India, as a fresh MBA graduate and spent over 12 years building key relationships in the region, eventually growing to handle the biggest sales territory in India. Subsequently he worked for Pidilite and thereafter moved to the Middle East, where he has been working with LATICRETE Middle East for over 2 years.

Faisal Saleem, Vice President, LATICRETE International stated:

“I would like to congratulate Ritesh on his appointment as the General Manager of LATICRETE Middle East and wish him success in his new role. I would also like to take this opportunity to thank Sujit Singh for his contribution in the growth of LATICRETE in the Middle East & Africa region for over 18 years. We wish him all the best in his future endeavors.

“Globally, it is an exciting time for LATICRETE, we acquired 5 companies in 2017, 3 in Europe and 1 each in Australia and Central America and have strong plans to further expand our presence across Middle East, Africa, Asia, Europe and Latin America in the next 3 – 5 years.”

Ritesh Singh said, “I would like to thank Sujit for his mentorship and wish him the best in life. LATICRETE has had a presence in the Middle East since the 90s and has been a key part of some of the milestone projects in the region, from the Burj Khalifa in Dubai, to the Al Hamra Tower in Kuwait and the Kingdom Centre in Riyadh. I am very excited to take on this new opportunity, as LATICRETE Middle East moves into its next phase of growth by expanding its presence across the Middle East and Africa. Africa is the next frontier for growth in the LATICRETE world. This will also see us recruit further talent to support our growth initiatives. With globally proven construction solutions and strong relationships within the construction industry, we are confident of an impressive and sustainable growth in the coming future.”

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