Mazen Kaba has just been appointed managing director of Al Shafar Interiors (ASI), according to a statement by the firm. ASI, a subsidiary of Al Shafar General Contracting (ASGC), says that Kaba will drive a new strategic focus on diversification and growth.
Kaba has decades of experience across the Middle East and Africa, having supervised the delivery of several multi-million dollar projects in the UAE, Saudi Arabia, Egypt, Angola, and Syria. As part of his role, Kaba will be involved with key ASI projects in the region. Kaba will also be involved with projects that fall under the wider ASGC umbrella, in addition to collaborations with other contractors.
The firm says that diversification is key to its plans to boosting its customisation capabilities, and will enter new business lines and appoint talented professionals. Kaba will be responsible for this, as well as increasing operational efficiency, and introducing new technological solutions and manufacturing methods.
On joining ASI, Kaba said, “ASI represents the values that I most appreciate in a company: a commitment to quality, cutting edge solutions, and global best practices, with designs that are uniquely crafted to client expectations. In my new role as managing director, I aim to bring even greater value to both our brand and our customers, by pursuing new techniques of working, diversifying our capabilities, and harnessing the myriad of opportunities that we believe Expo 2020 will open up for our field.”
Some of the firm’s highest profile projects include Green Community phase 2 and 3, Bluewaters Island Residential, and La Mer Open Beach Retail.
Bishoy Azmy, CEO of ASGC said: “With such a strong background in our area of expertise, Mazen was the ideal choice to lead ASI’s operations towards achieving our present and future goals. His track record of delivering high-value projects to impeccable standards is well-aligned with our mission to develop world class interiors, and we have every confidence in his abilities as Managing Director of ASI.”