WSP | Parsons Brinckerhoff unveils new brand identity

New identity as simply ‘WSP’ encapsulates focus on employees and clients

Greg Kane

WSP | Parsons Brinckerhoff has become WSP. The new brand identity is effective immediately, and is said to reflect the history of over 85 firms that have become a part of the Canadian professional services firm in the last five years.

The company became the largest professional services firm in the world, after it purchased New York-based Parsons Brinckerhoff in October 2014. In October 2016, the firm also purchased Mouchel Consulting from Kier for approximately £75 million.

“Our business has expanded significantly in recent years, both organically and through the acquisition of many different businesses. Today we are over 36,000 people in 40 countries around the world. Whilst we are proud of our history and heritage we believe it is the right time to focus on our shared vision for the future and what that means for our people, clients and partners,” said Greg Kane, managing director for WSP in the Middle East.

The firm says its business is based on challenging the status quo, and looking at problems from different angles, with the goal of providing unique solutions.

“Ultimately our new brand represents a business that is focused on our people, on helping our clients find solutions to complex issues, celebrating our local expertise, and taking accountability for the impact we have on the future of our communities. The new brand is a statement of who we are now and where we want to be,” adds Kane.

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