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Australia’s Brookfield Multiplex to rebrand

The Australia-headquartered contractor Brookfield Multiplex, which has worked on several high-profile projects in the UAE and Qatar, is to rebrand.

It will be known as Multiplex but remain a Brookfield company, the contractor said a press statement.

“This is a time for us to rebrand and to ensure our own unique construction identity both within the Brookfield group and with our external stakeholders as a global construction business,” the statement said.

“Aside from our name and logo changing, it’s business as usual. There are no operational or organisational changes being made.’

Brookfield Multiplex has worked on some high profile projects in the UAE including Emirates Towers, the first two stages of Dubai Marina, and Grosvenor House hotel.

The UAE’s Gulf Related in August awarded Brookfield Multiplex a $425 million contract to build the Al Maryah Central shopping mall in Abu Dhabi.

In March developer Omniyat appointed Brookfield Multiplex as the main contractor for its co-owned $544m One at Palm Jumeirah project in Dubai.

Multiplex will remain part of Brookfield Business Partners, a business services and industrial company in which Brookfield Asset Management completed a spin-off in June.

The Brookfield Asset Management entity Brookfield Property Partners is also in a joint venture with The Investment Corporation of Dubai (ICD) to build a $1 billion office tower within the emirate’s main financial centre.

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