UD Trucks brings new Quester range to Saudi Arabia
Middle East model to be distributed in the kingdom through long-standing partner Rolaco
UD Trucks has launched its new Middle East-focused range of Quester trucks in Saudi Arabia through Rolaco Trading and Contracting Holding, its distribution partner in the kingdom.
The all-new Quester, which was first unveiled to the GCC region in Qatar last month, is a multi-purpose truck for a wide variety of applications, including off and on-road use, construction, distribution and long-haul transportation. The launch of the new range marks the largest step to date in UD Trucks’ history in the Middle East truck market, according to a joint statement by the manufacturer and Rolaco, its partner for over 40 years in Saudi Arabia.
UD Trucks, previously known as Nissan Diesel and now part of the Volvo Group, developed the Quester range through years of extensive tests, the statement said. The range is built based on insights from customers’ day-to-day needs as well as knowhow gained from UD Trucks’ experience in the Middle East and the Volvo Group’s global footprint, it added.
“We are very excited about the arrival of the Quester range in Saudi Arabia. With the new Quester, we have now built on our tradition of reliability and durability to launch our new customer promise, ‘going the extra mile’. I am confident that Quester will be a big game changer for UD Trucks,” said Lars-Erik Forsbergh, president of UD Trucks Middle East.
“More than 400 full-time experts from different nationalities, with extensive knowledge and experience, have been involved in designing, developing and validating Quester and its associated services. The team has spent 1,500,000 engineering hours and 65,000 test hours to build the ultimate trucking machine.”
Commenting on the launch of Quester in Saudi Arabia, Sami Al Halabi, CEO of Rolaco, said: “We are once again providing a customer adapted solution to our customers in the heavy duty segment with a high quality UD Truck. We are looking forward to exceeding our customers’ expectations with its performance and the related services Rolaco will provide.”
