New strategy for Orimix

Supplier unveils rebranding and expansion plans

Concrete producer Orimix unveiled a new identity and announced expansions into “key MENA markets”, at an event held under the patronage of HH Sheikh Hamad bin Saif Al-Sharqi, Deputy Ruler of Fujairah.

The new corporate strategy, Ocean to Ocean, identifies Egypt, Abu Dhabi, Saudi Arabia and Qatar as “the next most potent markets” for the ready mix concrete (RMC) supplier and its allied businesses.

The company has already set up subsidiaries in Casablanca, Morocco and Cairo.

“The management has concluded a feasibility study for an RMC project in Abu Dhabi, as well as initiated feasibility studies for ready mix projects in Saudi Arabia and Qatar,” said com- pany chairman Abdullah Ahmad Al-Shaheen.

“We are also looking out for opportunities by diversifying into other product ranges such as interlocking bricks, which will bring synergies to our existing business line.”

Orimix, established in 1989, has 10 plants in four locations, serving the east cost of the UAE and Omani territories.

Orimix has supplied Fujairah Airport, the National Bank of Fujairah, 47 S Fujairah Tower and Kalba-Oman Road. Diversification plans will see the company supply other product ranges, which aim to “provide end-to-end solu- tions for the RMC industry in the long run”.

“Having achieved the goals of the company in our expansion we will explore opportunities in other geographic regions to maintain our organic growth,” Al Shaheen added.

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