Starwood Hotels debuts Westin brand in Egypt
The hospitality group has opened a Westin property on the Red Sea Riviera
Starwood Hotels & Resorts has announced the debut of its Westin brand in Egypt with the opening of the Soma Bay Golf Resort & Spa.
Owned by Cascades Hotel Company Soma Bay, the year-round resort is located at the highest point of the Soma Bay peninsula in Egypt’s Red Sea Riviera. It also sits at the centre of an 18-hole championship golf course designed by Gary Player.
“As a coveted resort destination for global travellers, who are increasingly seeking wellness when they travel for leisure, the Red Sea Riviera is the perfect location to introduce the Westin brand in Egypt,” said Brian Povinelli, global brand leader at Westin Hotels & Resorts.
Located around 45 minutes from Hurghada Airport, the Westin Soma Bay Golf Resort & Spa offers 166 guestrooms and suites. Guests will have access to an 80,000 square foot spa featuring a saltwater lap pool and 65 treatment rooms.
“Westin Soma Bay Golf Resort & Spa not only strengthens our portfolio in the region but also helps meet the demand for high-calibre lodging in the Red Sea Area,” said Michael Wale, president of Starwood Hotels & Resorts in Europe, Africa and the Middle East.
“This opening further reiterates the success of Starwood’s conversion friendly strategy and the agility to have independent hotels quickly and efficiently join our system.”
The new resort is Starwood’s fifth hotel on the Red Sea Riviera and 11th in Egypt.
In 2016, the hospitality group plans to reopen the Sheraton Cairo Hotel & Casino following an extensive renovation. It will also introduce The Westin Cairo Golf Resort & Spa, Katameya Dunes and debut the St. Regis brand with the opening of The St. Regis Cairo.
