Jotun launches marble effect paints

New Lady Effects line launched to meet demand for artistic finishes

A range of water and oil-based paints, which create shimmering, sparkling, glazed and marble finishes has been launched by Jotun.

The ‘Lady Effects’ paints have been specifically designed to allow customers to be “more artistic in selecting the colours to complement their lifestyles and personalities”, according to the company.

The range includes water-based Lady Effects Pearl, Lady Effects Metallic, Lady Effects Stucco Antica and the oil-based Lady Effects Glaze. All the finishes can be achieved in two coats.

“Regional customers are more actively seeking for ways to incorporate their sense of style into their homes, with statistics showing that 59% of consumers in the Middle East would like to express themselves through painting the interiors of their homes,” said regional marketing director Per Olav Ramstad.

“As a firm believer of innovation as the primary driver of growth in this highly dynamic market, we have developed Lady Effects to offer customers in the United Arab Emirates the opportunity to use their homes as the canvas where they can showcase their personality and personal preferences.

“As a market leader, our company deems it very important for the firm to continue coming up with avant-garde offerings that create standards and start trends in the regional market,” added Ramstad.


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