New strategy for growth throughout the GCC launched at senior management meeting
Facilities management provider Imdaad has launched a new corporate growth strategy it will roll out in 2011. The new organisational model is designed to take “full advantage of emerging market opportunities in the GCC,” according to CEO Jamal Abdullah Lootah, who was speaking at a senior management meeting, last month.
“The new road map we have unveiled will help optimise our market potential in key growth areas such as waste management, while ensuring that we are able to maintain the best- equipped professional workforce in the industry,” said Lootah.
The company, which operates throughout the UAE, counts Emaar, Nakheel, Jebel Ali Free Zone “Jafza” and Barclays Bank among its clients. Imdaad’s portfolio includes Burj Khalifa, The Palm Jumeirah and Atlantis, The Palm.
The move will focus on customer service, quality and best practice.
Further strategies are expected to strengthen the workforce resources and boost capabilities in “key growth areas”, such as waste management, according to the firm.
“In particular, we are deeply thankful to Hisham Abdullah Al Shirawi, chairman of Economic Zones World, and Salma Hareb, CEO of Jafza and Economic Zones World, for their confidence in Imdaad’s expertise,” said Lootah.