HJC5256GJB3 mixer drum sold in $3.2m UAE sale
Shantui has revealed details of its popular truck-mounted concrete mixer drum, of which it sold 50 units earlier this year in a UAE sale worth $3.2 million.
The concrete truck mixer is sold with a 12-cubic-meter drum, built over a Shaanqi chassis and powered by a Weichai turbo-charged engine.
The variant of the HJC5256GJB3 sold in the GCC has undergone 11 variations from the standard model sold in China, to both make it suitable for the environments of Middle East job sites and meet GCC import standards.
These variations include anti-corrosion steel and high temperature proofing key components such as the engine and hydraulic pump.
Given the relatively small number of ready-mix companies in any of the GCC markets, breaking down the door with a sale to a major firm is seen as an important market success, and Shantui heralded the sale – to one of the largest ready-mix concrete firms in the Middle East – as a breakthrough.
“Over the past year, Shantui has focused on localising its sales, relying on dealers to tap into customer demand and connect with end users. The local sales staff works in tandem with Shantui to connect Shantui’s unbeatable value chain all the way from the factory to the job site, providing after sales support, networking with customers and gaining trust. The sale of 50 units of concrete machinery was the fruit of this effort,” said Jackie Chang, Shantui’s Middle East regional sales manager.