Major Saudi attendance shows the Kingdom has an appetite for Renault trucks, says Olivier De Saint Meleuc
An international audience of 450 participants from the truck industry, including a large delegation from Saudi Arabia, joined the Renault Trucks Xperience Days 2019 event in Bahrain last week.
During the event, the participants were invited to join four ‘experiences’ with the first section featuring a test drive experience of the latest long-haul T series model as well as the construction ranges, the K and C series, on the famous Bahrain International Circuit.
The second and third sections comprised workshops on Renault Trucks’ transport solutions, taking in the topics of safety, fuel efficiency, after sales and financial services.
Interactive discussions with Renault Trucks team of experts and guests examined smart transportation solutions – increasing profitability for customers by optimising total cost of ownership – allowing Renault Trucks and customers to share opinions and expertise simultaneously.
The fourth and final section saw participants take on a fun-filled driving adventure experience. Alongside a professional driver, guests will take on the role of copilot and brave a challenging driving course in a Land Rover Experience along with Renault Clio Sport on the race circuit.
Olivier De Saint Meleuc, SVP, Renault Trucks International, told T&FME that 60 Saudi customers attended the event.
“Those who came were very keen on participating in the workshop, testing the vehicles and so the appetite for the brand is there,” said De Saint Meleuc. “Most of them were very surprised by the efficiency of the trucks and the spirit of the brand as well.”
He added: “They were also positive about the economy to grow again this year. It’s still tough but they are seeing very positive signs. At Renault Trucks International level, we consider Saudi as one of the key strategic markets. For today but even more for tomorrow because the potential is there.”
Remarking that the company marked its fourth consecutive year of sales growth with a 10 percent year on year increase in 2018 compared to 201, President of Renault Trucks, Bruno Blin highlighted the importance of, “close relations with our customers and our continuous efforts to always be by their side played a vital role. It’s for this reason that we think it’s essential we come together with our customers at events like our ‘Xperience Days’ in Bahrain – we test together, we listen together, we work together.”
Reflecting on last year’s event in Turkey which hosted 500 customers, Blin concluded: “following last year’s event, we received very positive feedback from our customers; which led us to develop an even more interactive event this year. The 2019 ‘Xperience Days’ will not only give our guests the chance to test our long-haul vehicles, but will also focus on our construction and heavy construction vehicles. Our C and K series are a strong and assertive offering in their segments and I look forward to hearing what our expert customers think of them.”