Regional unveiling of its first-ever compact SUV, the XT4, held at SOLE DXB
Famous US automotive brand, Cadillac opened the doors to the world’s first Cadillac Hotel at this year’s SOLE DXB street festival in Dubai.
Opene from 6-8 December, the official launch party was attended by “some of the popular socialites and influencers” from across the Middle East, said Cadillac.
The hundreds of festival-goers that visited the Cadillac Hotel were able to experience themed activations before heading to its rooftop deck to “enjoy 180-degree views across the region’s street-culture festival” in Dubai’s Design District.
This is the fourth year Cadillac have partnered with SOLE DXB with this year’s attraction staging the brand’s regional unveiling of its first-ever compact SUV, the XT4.