Developer signed a deal with Majid Al Futtaim in the Saudi capital following which work began immediately
Real estate developer Dar Al Arkan has signed a deal with Majid Al Futtaim (MAF) to open a 15-screen multiplex at the Al Qasr Mall in Riyadh. Dar Al Arkan said the multiplex will open for business in Q1 of 2019 and will feature VOX Cinemas’ KIDS and MAX experiences.
According to a statement, the cinema’s design called for a ‘major retail transformation’ of an existing section of the mall and will offer a ‘superior leisure experience to mall visitors’. The addition of new outlets for casual dining and entertainment will enhance visitors’ experience at the mall, the developer says.
“Majid Al Futtaim is a perfect partner that will help us create a unique experience at Al Qasr Mall for Riyadh residents and visitors. The company is considered the largest cinema operator in the region. It offers the most innovative and customer focused cinema experience, including the latest cinematic technology and a range of different cinema concepts to suit different consumer expectations. Al Qasr Mall is an ideal site for this new feature in family entertainment and is expected to become a celebrated addition to our existing and diverse selection of outlets that offer something for everyone,” said Yousef Bin Abdullah Al Shelash, chairman of Dar Al Arkan Development.
Al Qasr Mall is said to feature ‘regional and international high-street favourites, diverse dining experiences, a food court for quick bites, indoor fun zone for children and a Carrefour Hypermarket’.
“These are exciting times for Saudi Arabia and we are delighted to be playing a small but significant part towards achieving the Kingdom’s Vision 2030, which aims to build an entire ecosystem for arts, tourism and entertainment,” Al Shelash added.
Dar Al Arkan’s development CEO, Kelvin Kwok Han Sim, also commented “The new cinema complex will meet the expectations of our discerning guests and will feature the next generation technology fit for the current sophisticated and tech-savvy Saudi movie-buffs. This is a significant contribution and a novel addition to the evolving Saudi-cinema-culture. We are delighted to be partnering with Majid Al Futtaim on this exciting project in Riyadh.”
Speaking about the deal, Majid Al Futtaim Cinemas’ CEO Cameron Mitchell noted, “This is a significant opportunity for us to play an active role in contributing to Saudi Arabia’s 2030 Vision which places culture and entertainment at the heart of a quality of life for Saudi citizens and residents.”