ACDelco says it will compete on quality and price in a region
ACDelco says it has increased its range of coolants and redeveloped them specifically to help prevent summer overheating in the region. Covering a significant proportion of car marques, ranging from American to European and Asian brands, the ACDelco range of coolants now comprises two new product lines, the new ACDelco Engine Protector Coolant (red cap) and the ACDelco Classic Green Coolant (green cap), developed to provide protection to car engines all year round.
ACDelco added that it is competing on quality and price in a region that is estimated at a combined value of $108 million for Tier I, Tier II and Tier III coolant product range.
“ACDelco offers an extensive array of 90,000 high quality products across 37 categories, including the newly developed engine coolants,” said Mohammed Al Fayyad, customer care and aftersales director for General Motors Middle East. “With the region’s challenging weather conditions, especially during summer, ACDelco’s coolant product range with the new additions feature the best technology for excellent corrosion protection and preserve the long life of the engine and its ancillaries.”
The redeveloped coolants optimise cooling performance and prevent overheating over a 12-month period. The Red coolant provides boil over protection of up to 100.5 ºC and the Green coolant provides protection greater than 104 ºC. Available in 33% concentration (pre-diluted), ACDelco classic Green coolant is used on wide range of all car makes, especially Japanese and Korean applications. Available in four percent concentration, the ACDelco Red coolant range consists of a new class of inhibitors – organic acids and has been very competitively priced to aftermarket coolants available in the market.