Rove Hotels is a joint venture between developers Meraas and Emaar Properties
Rove Hotels has announced Rove La Mer, a resort that will be built in Dubai’s beachfront development, La Mer. The 366-room property aims to offer guests an ‘inspiring lifestyle and leisure environment’when it opens for business in mid-2020.
The launch of Rove La Mer follows the opening of Rove Downtown, Rove City Centre, Rove Healthcare City, Rove Trade Centre and Rove Dubai Marina. According to a statement, several additional properties are being planned in Dubai and other locations in the UAE, as well as in Saudi Arabia.
“La Mer is an ideal fit to the brand values that Rove Hotels celebrates, with a focus on offering exceptional lifestyle experiences in a trendy environment. The positive buzz of La Mer and the popularity it has gained among the young and young at heart make Rove La Mer Resort ideally positioned to meet the needs of the new generation of travelers who explore without boundaries and seek culturally inspiring experiences,” said Olivier Harnisch, Emaar Hospitality group CEO.
The hotel will be built in close proximity to Etihad Museum and the Dubai Water Canal, and will offer an array of dining, shopping, leisure and entertainment choices. The hotel is said to boast an architectural ethos which reflects the waterfront inspired design of La Mer.
The property will target leisure guests and business travelers looking for a new destination within the city. In line with Dubai’s focus on people of determination, the hotel will feature rooms specifically designed for those with special needs.
Paul Bridger, corporate director of operations of Rove Hotels, added, “La Mer is one of Dubai’s popular attractions, fast-evolving as the place to be for leisure and relaxation. Taking inspiration from its waterfront location, La Mer has a welcoming ambience where people celebrate life. Rove La Mer draws on its distinctive location and offers visitors a great place to unwind. The picturesque setting of La Mer and its youthful vibe will make it a preferred hotel, delivering value across all touchpoints, for tourists and UAE residents.”