Rise in interest in hybrid technology and introduction of new models behind sales hike, says dealer Al-Futtaim Motors
Luxury car brand Lexus saw a 251% rise in sales of models in its Hybrid Electric Vehicle (HEV) range in the UAE last year compared to 2016, according to its UAE distributor Al-Futtaim Motors.
Chris Buxton, managing director for Lexus at Al-Futtaim Motors, attributed the hike to an increased interest in HEV technology in general as well as the introduction of two new Lexus HEV models in 2017 – the LC 500h and LS 500h. Initiatives such as promotional activities by the brand, including a Hybrid Drive-in experience in November, a dedicated HEV-only display at the Dubai International Motor Show were other factors behind the hike, he added, as were other incentivising offers throughout the year.
“Being the first choice when it comes to green luxury motoring has enabled Lexus to meet the shifts in market demand and achieve high HEV sales. We will continue prioritising our efforts in that same direction, in line with our commitment to support the targets set for the UAE Vision 2021,” Buxton said.
Launched in November, the redesigned LS 500h is the latest addition to the green luxury fleet at Lexus and has recorded an impressive increase in sales, said Al-Futtaim Motors. The smoothness of the model’s powertrain, its ride quietness, craftsmanship and long-term quality, as well as its new styling combining a coupe-like silhouette with ample interior space, are other reason for its popularity, said the dealer.
Among other Lexus models, the luxury crossover RX h range recorded a 252% increase in sales last year compared to 2016 said Al Futtaim Motors. Steady demand also continued for CT h and GS h models, which saw sales rising 257% and 160% respectively.
Lexus says the HEV is the most practical environmentally-friendly transport solution, and comes with the advantage of imposing no infrastructure changes and no shifts in the driver’s behaviour while offering uncompromised driving range and performance.
Lexus’ HEV range comprises 10 models globally, making it the only premium brand with such a large HEV lineup, said Al-Futtaim Motors, which offers five Lexus HEV choices in the UAE – the LS 500h, LC 500h, GS 450h, RX 450h and CT 200h.